Organic certified and sustainably grown, hand-picked, high elevation and rainforest grown, roasted in small batches…yes, you’ve seen these attributes from other premium and specialty coffee brands, but CAFFÉVO® isn’t just another coffee brand. It also gives you all those helpful free-radical fighters, a.k.a antioxidants, in the form of polyphenols.
Free radicals are unstable atoms that can damage cells, causing illness and aging. An antioxidant is a molecule stable enough to donate an electron to a rampaging free radical and neutralize it, reducing its capacity to damage. Antioxidants delay or inhibit cellular damage mainly through their free radical scavenging property.
No matter where you live or how clean you eat, free radicals are here to stay, but with CAFFÉVO® made with the patented high-antioxidant HEALTHYROAST®, rest assured that you are fighting those free radicals one cup at a time.
HEALTHYROAST® uses a water extraction process prior to roasting to preserve most of the natural polyphenol compounds found in the green coffee bean. During the roasting process, when the cell walls of the beans are still open, the antioxidants are reabsorbed.
CAFFÉVO® uses the multi-patented HEALTHYROAST® process to retain most of the naturally occurring antioxidants found in green coffee – without any additives or preservatives. CAFFÉVO® gives you a level of antioxidants that is equal to or greater than those found in most green teas. It also has 50 – 100% more antioxidants than other comparable arabica coffees depending on the type of roast.
Antioxidants keep free radicals in check. Antioxidants are molecules in cells that prevent free radicals from taking electrons and causing damage. Antioxidants are able to give an electron to a free radical without becoming destabilized themselves, which stops the free radical chain reaction.
Dr. Lauri Wright, a registered dietitian and an assistant professor of nutrition at the University of South Florida states:
“Antioxidants are natural substances whose job is to clean up free radicals. Just like fiber cleans up waste products in the intestines, antioxidants clean up the free radical waste in the cells,” said Wright. Well-known antioxidants include beta-carotene and other carotenoids, lutein, resveratrol, vitamin C, vitamin E, lycopene and other phytonutrients”.
Our body produces some antioxidants on its own, but an insufficient amount. Oxidative stress occurs when there is an imbalance of free radicals and antioxidants (too many free radicals and too few antioxidants), according to the Pharmacognosy Review.
The HEALTHYROAST® process also increases antioxidants in the gastric tract, which has shown to protect against irritations typically associated with drinking coffee. The result is the patented Stomach Friendly™ process, making that 2nd or 3rd cup of CAFFÉVO® as easy on your stomach as the first.